Reflection on Topic 3

Nielsen worldwide4


A different approach…

After reading other blogs it became apparent that I took an alternative approach to others when using the theoretical work of Goffman and impression management as a way of evaluating the use of a single online identity vs multiple online identities. From this perspective the use of multiple identities is a natural phenomenon that allows us to maintain good impressions with different audiences, professional and personal. Bullingham and Vasconcelos (2013) uses this approach on the Web to argue for self-disclosure as our main aim for social media and that we disclose what information we deem appropriate for the audience.

Understanding through discussion

On Will’s blog he focuses on the advantages and disadvantages of both single and multiple identities. I commented asking about what he thought on the problem of self-censorship. In his reply he agrees that multiple identities do help because we can put different aspects of ourselves on each platform, thus allowing for better management. In turn this will also make self-censorship less of a problem as we will disclose more on different platforms but to different audiences.

Comment on Will’s blog.

Chloe commented on my blog highlighting the use of ‘Finstas’ as a recent phenomenon. ‘Finstas’ is a fascinating change where people can almost take on anonymous roles on the Web without facing embarrassment from future employers. It allows us to stay truthful whilst keeping other profiles professional.

Comment on Chloe’s blog.

Multiple Identities to impress employers?

There has been an overwhelming agreement that multiple identities are best to create a divide within professional and personal to impress employers.

Within my own use I believe that I still need to learn to manage multiple identities which is time consuming and learn what is appropriate on platforms like Twitter where anyone can see what you post, I’d argue that this isn’t very clear and I, like a lot of people self-censor in order to avoid the possibility on embarrassment.


Word count: 305


Bullingham, L. and Vasconcelos, A. (2013). ‘The presentation of self in the online world’: Goffman and the study of online identities. Journal of Information Science, 39(1), pp.101-112

Murphy, E. (2018) ‘Fake Instagram accounts or ‘Finstas’ are becoming the secret social media craze.’ Available at:





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s